WORN

Bryan built WORN the same way he lived his life: by getting outside, pushing his gear hard and paying attention to what could be better.

In his twenties Bryan lived and worked in advertising in New York City. He was a surfer and would get up before dawn to go surf before work in the freezing cold Atlantic off Jones Beach. He started to realize just how difficult it was to get his wet suit on and off of his feet, something you want to do quickly in the winter. He looked, but couldn’t find a product out there to help him. So he developed a frictionless sock designed to be worn under his wetsuit and booties that helped him get in and out of his wet suit easily. And that started his first company, Wetsox.

We're a small team based in New York's Hudson Valley, and we started Worn because we were sick of buying socks. Not socks in general, we love socks, but the kind that go soft after six washes, lose their shape, and end up balled up in the back of a drawer - or worse - in a landfill. And what's more, we wanted a softer version than the scratchy thick wool socks already on the shelves.

That meant starting from the fiber up. We built Arrowool™, our own blend of 100% organic merino and technical fibers. Merino because it already does the hard work cotton can't — it regulates temperature in both directions, resists odor, and wicks moisture instead of holding onto it.